1969 - 19/03 'Jim Figgerty' at Jacobs D212-6709.jpg

‘Jim Figgerty’, the man who put the figs in fig rolls, returns to Jacobs after a three-month absence and is mobbed by fans. Part of a hugely successful marketing campaign based on the question ‘How do Jacobs get the figs in the fig roles?’ Figgerty, and his sidekick, Habibi, (who asked the question in French) became part of the national consciousness..19.03.1969

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Filename: 1969 - 19/03 'Jim Figgerty' at Jacobs D212-6709.jpg
Copyright: Irish Photo Archive
Image Size: 1772x1161 / 717.1KB; biscuit character Irish people fan Irish gifts Dublin Irish culture Irish society vintage photos antique photos historical photos moustache photography print history pictures Eire food sepia baker picture library Habibi fig roll advertising marketing images of Ireland Irish image library film photography photographs of Ireland old pictures black and white pictures old print Jim Figgerty news photos black and white Irish pictures Republic of Ireland fig 1960s Irish images Irish photos Irish history the sixties baking black and white prints Ireland Jacobs old photos Irish heritage
Contained in galleries: 1969 - 19/03 'Jim Figgerty' at Jacobs, 1969 - 19/03 'Jim Figgerty' at Jacobs, images of ireland 1960s

‘Jim Figgerty’, the man who put the figs in fig rolls, returns to Jacobs after a three-month absence and is mobbed by fans. Part of a hugely successful marketing campaign based on the question ‘How do Jacobs get the figs in the fig roles?’ Figgerty, and his sidekick, Habibi, (who asked the question in French) became part of the national consciousness..19.03.1969