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‘Jim Figgerty’, the man who put the figs in fig rolls, returns to Jacobs after a three-month absence and is mobbed by fans. Part of a hugely successful marketing campaign based on the question ‘How do Jacobs get the figs in the fig roles?’ Figgerty, and his sidekick, Habibi, (who asked the question in French) became part of the national consciousness..19.03.1969

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Filename
1969 - 19/03 'Jim Figgerty' at Jacobs D212-6709.jpg
Copyright
Irish Photo Archive
Image Size
1772x1161 / 717.1KB
Contained in galleries
1969 - 19/03 'Jim Figgerty' at Jacobs, 1969 - 19/03 'Jim Figgerty' at Jacobs, images of ireland 1960s
‘Jim Figgerty’, the man who put the figs in fig rolls, returns to Jacobs after a three-month absence and is mobbed by fans. Part of a hugely successful marketing campaign based on the question ‘How do Jacobs get the figs in the fig roles?’ Figgerty, and his sidekick, Habibi, (who asked the question in French) became part of the national consciousness..19.03.1969